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SUSTAINABILITY
Bloom - our ESG strategy
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OUR PROCESS
Breeding roses
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Our water recycling scheme, ensuring sustainable growth

At David Austin®, sustainability is at the heart of everything we do. Through our BLOOM initiative, we are committed to caring for the environment while ensuring our beautiful roses thrive. One of the key ways we achieve this is through our water recycling scheme.

Two reservoirs and a stream

On-site, we have two reservoirs and a nearby stream. Together, these vital resources provide the water needed for our roses. Our water capture and recycling system collects 60-80% of the rainwater and excess irrigation water that falls on our nursery. In fact, this system supplies over 90% of the water we need each year.

The combined capacity of our two reservoirs and the stream totals an impressive 126,000 cubic metres of water, equivalent to filling about 50 Olympic-sized swimming pools!

How we recycle water

Our water recycling process is simple. We collect rainwater from our buildings and any surplus irrigation water used for our roses. After filtering and treating this water, we store it in our two reservoirs for reuse.

The bottom reservoir collects surface runoff and rainwater, which is then pumped into the top reservoir, along with water from the stream. To ensure the water is of high quality, we test pH levels weekly and check for harmful pathogens. Due to the size of our main reservoir, we actually have to use a dinghy to collect water samples. This water is held until it is needed for irrigation, typically from April to September.

When it's time to water our roses, the water flows from the top reservoir through a siphon to a holding tank. From there, it is gravity-fed back to our roses, ensuring efficient use of every drop. We use a copper dosing machine to treat the water, effectively removing harmful spores that could affect our roses. Once treated, the water is distributed throughout our nursery to keep our plants healthy.

Our commitment to sustainability is more than just a policy; it's woven into our daily operations. Through our BLOOM initiative and water recycling scheme, we work diligently to protect the environment while growing our beautiful roses. At David Austin®, we take pride in leading the way in sustainability, ensuring our roses bloom beautifully for many years to come while caring for the planet.

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    • Blue for You
    • Blue for You

    Blue for You

    (Pejamblu) Floribunda
      Select option below
      Blue for You
      £23.00
      Email me when back in stock
        What’s the difference?
        Bare Root
        £23.00

        Available to order all year-round
        Delivered between November and April

        • Delivered without foliage or soil
        • Arrives in plastic-free packaging
        • Traditionally, Planted in dormancy in the winter months (October-April)
        • Planting bare roots in the winter allows their roots to establish and produce bountiful blooms by the next flowering season
        • Cost-effective, particularly when planted on mass.
        Potted
        £33.00

        Available to order all year-round
        Delivered all year-round

        • Established root ball
        • Arrives in our signature recyclable pot
        • Planting advised as soon as possible depending on weather conditions
        • Includes generous soil and controlled-release rose food
        • Perfect for gifting
        • Adds instant blooms when planted in summer
        Email me when back in stock
          See more information
          • 5 Year Guarantee
            Your rose will arrive in peak condition and thrive at home or we'll replace it for free.
            David Austin Roses offers a 5 year guarantee and lifetime support for any rose ordered directly from David Austin Roses. This means that if anything is wrong with your rose within the first 5 years we will be happy to help get your rose flourishing or discuss a replacement if necessary.
          • BUY 3 SAVE 10%
            To make the most impact in your garden, buy three of the same bare root or potted rose and save 10%
          • Standard delivery
            Arrives in 3-5 days
            £3.95
          • Next day delivery
            Order today, get it tomorrow
            £5.95
          • Nominated day delivery
            Choose your delivery day
            £5.95
          Description
          Long buds open to semi-double flowers with prominent stamens and a sweet scent, reminiscent of violets. Initially rich purple-mauve, they fade to a startling slate blue. It flowers freely and almost continuously. Very healthy, rounded growth. James, 2007.
          Characteristics
          • Colour: Purple-mauve
          • Flowering: Repeat Flowering
          • Fragrance: Medium,Sweet
          • Bloom Size: Medium
          • Family: Floribunda
          • Size: Small Shrub
          • Height: 3ft (90cm)
          • Width: 2 1/2ft (80cm)
          • Breeder: James
          • Year of Introduction: 2007
          Location
          • Roses Ideal for Attracting BeesAttracting Bees
          • Mixed Border
          • Roses Ideal for Pots & ContainersPots & Containers
          • Rose Border
          Growing conditions
          • East, South, West Facing
          • Full Sunlight
          • Roses Suitable for All Soil TypesAll soil types
          How to plant a shrub rose
          Frequently asked questions

          Need more help? for individual help or advice, we encourage you to contact our friendly, knowledgeable team on 01902 376300.

          Bare root roses are dormant plants and can be planted November and April.

          Potted roses are available all year round and can be planted at any time of the year.

          Aside from extreme weather, roses can be planted at any time during the year. The extreme weather conditions that we advise against planting in are when the ground is frozen, water-logged or during a drought.

          We take every care to breed, grow and deliver the best roses. If a rose fails to grow or arrives damaged, we will replace it free of charge. The 5 year guarantee applies to roses purchased
          directly from David Austin. If you would like to request a replacement or refund of a rose within the 5 year guarantee period, please complete our Returns form.

          See more like this
          Purple RosesFloribundasMixed BordersPots & ContainersRose HedgesAttracting Bees
          5 Year Guarantee

          If your rose fails to grow, we’ll replace it for free

          RHS Gold Medal Winner 2024

          We’ve won 28 RHS Chelsea Flower Show Gold Medals

          British Grown

          Our roses are grown in England, in our rose fields

          Lifetime Support

          We're committed to helping you through every stage of growing roses

          For over 60 years we have been growing roses on our family farm in Shropshire, lovingly nurturing them by hand until they are ready to be passed onto you, to be enjoyed in your own gardens.

          • Easy way to shop for something special!

            I have always found David Austin Roses not only delightful in all that you want in a Rose but also on the help to choose the perfect gift.

            Rosemary Dunn
          • Can always trust the quality of roses

            The packaging is great and never a problem with delivery. I have had a few now and hoping for a great Summer to show them off.

            Gary O’Sullivan
          • Incredible customer service

            I have asked for all sorts of advice regarding my roses and my rose garden, and the staff at David Austin have been so incredibly generous.

            Wanda Doe
          Our Handbook of Roses 2024

          Why not order a copy today and look forward to receiving the newest edition of our handbook on your doorstep.

          Request your handbook
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          How can we help?
          Get in touch

          Call us on 01902 376300

          Email us help@davidaustinroses.co.uk

          Opening hours
          • Monday–Friday
            8:30am — 6:00pm
          • Saturday
            8:30am — 4:30pm
          • Sunday
            Closed
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